While enduring the hottest summer ever, some Londoners are sampling some fairly uncommon “cupboard classics” ice cream flavors.

The Ice Cream Project offers a variety of unusual ice cream tastes. A person’s pantry often contains a variety of condiments and other foods, such as ketchup, mayonnaise, and baked beans.

Hannah Wearne, a store assistant at an ice cream supplier, explained that this is The Ice Cream Project, which was founded by Anya Hindmarsh and is all about enhancing the standard tastes.

The Ice Cream Project flavors on display

We have flavors like Heinz Baked Beans, mayo, ketchup, as well as Quaker Rolled Oats and PG Tips, all of the wonderful stuff you usually buy in your store cupboard. “So we’ve taken British store cupboard classics and made them into ice creams,” she said.

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Customers couldn’t wait to try the novel ice cream flavors.

Cupboard ice cream flavors being served on a tray

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Customer Adrienne Konviser said, “We came early this morning, we’ve been so happy the whole day, and we wanted to come and try all these great flavors. “I’m really amazed; it’s so entertaining and wonderful for kids, and yes, we were thrilled.”

There were “plenty of odd flavors,” remarked Konviser’s daughter Izzy.

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Ketchup ice cream
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